Saturday, September 24, 2016

Tony Schwartz - American Writer

Tony Schwartz is the ghostwriter of the Art of the Deal, Donald Trump's autobiography. In the book Trump talks about his ability to "adjust" truth.  “I call it truthful hyperbole. It’s an innocent form of exaggeration — and a very effective form of promotion.

The book, turned out to be a windfall for Schwartz and a source of power for Trump.

According to the New Yorker. "More than a million copies have been bought, generating several million dollars in royalties. The book expanded Trump’s renown far beyond New York City, making him an emblem of the successful tycoon. Edward Kosner, the former editor and publisher of New York, where Schwartz worked as a writer at the time, says, “Tony created Trump. He’s Dr. Frankenstein.

Fast forward to September 19, he is hardly a fan, this is a post on twitter

What Trump is most missing is any conscience at all.  He can lie, distort and spew hate with a straight face. He cares about none of us.

The Wrap, posts his advice for the upcoming Clinton/Trump debate" “You break down his persona by showing how he’s really not nearly as intelligent as he says he is and would like to be,” Schwartz told the New York Times’ podcast “The Run-Up” on Friday. “He can’t avoid repeating himself. He can’t stay focused on a subject for very long.”

“I’d be very calm, direct, and unflappable but relentless  — and I mean relentless — over 90 minutes in calling out every time a line came out of his mouth,” Schwartz went on to say. “I’d call out his repetitions calmly, unflappably but confidently.”

Since his ghostwriting success, he has proven himself not to be a one trick wonder writing several successful books, His energy project BIO says, Tony's most recent book, The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance, was a New York Times and Wall Street Journal bestseller. His previous book, The Power of Full Engagement: Managing Energy Not Time, co-authored with Jim Loehr, spent four months on the New York Times bestseller list and has been translated into 28 languages. In 2013, Tony launched a biweekly column for the New York Times titled “Life@Work.” Tony is a contributor to numerous publications including The Huffington Post and Harvard Business Review, and for three years, he wrote the most popular blog on

Tony would love SANS Rocky Mountain 2017 where the students and faculty are all in to study and share cybersecurity. Stephen Northcutt is Director, Academic Advising for SANS.EDU. 

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